At 7x555, we understand that your personal data is exactly that — personal. This Privacy Policy explains in clear terms what data we collect, why we collect it, how it is used, who it may be shared with, and what rights you hold over your own information. We are committed to handling your data responsibly and in compliance with applicable data protection standards.
Six core principles that govern how 7x555 handles your personal information.
7x555 does not sell, rent, or trade your personal data to any third party for commercial purposes. Your information is shared only with service providers who are strictly necessary for operating the platform and who are bound by data processing agreements.
Every piece of data that 7x555 collects serves a specific, documented purpose — account management, payment processing, regulatory compliance, fraud prevention, or improving your experience on the platform. We do not collect data speculatively.
7x555 applies industry-standard technical and organisational measures to protect your data, including encryption of data in transit and at rest, access controls, and regular security reviews. No system is infallible, but we take the protection of your data seriously.
Registered 7x555 users have the right to access, correct, and in certain circumstances request deletion of their personal data. Marketing preferences can be updated at any time through your account settings. Your rights are explained in full within this policy.
7x555 retains your personal data only for as long as is necessary for the purposes for which it was collected, including satisfying any legal, regulatory, or reporting obligations. When data is no longer required, it is securely deleted or anonymised.
This Privacy Policy is written in plain language so you can understand exactly what 7x555 does with your information. If we make material changes to this policy, we will notify registered users and update the effective date at the top of this page.
7x555 (referred to in this Privacy Policy as "7x555", "we", "our", or "us") is an online casino and sports betting platform operating at 7x555.net and serving users in Pakistan and other eligible jurisdictions. 7x555 is the data controller responsible for your personal data collected through the Platform.
This Privacy Policy applies to all personal data collected through your use of the 7x555 website, mobile experience, account registration, payment processing, customer support interactions, and any other services provided by 7x555. By registering an account or using the Platform, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy should be read alongside the Terms & Conditions and the Responsible Gaming Policy, both of which are incorporated by reference.
The following table sets out the categories of personal data that 7x555 collects and the primary source of that data:
| Data Category | Examples | Source |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC or passport number, photograph | Provided by you at registration and during KYC verification |
| Contact Data | Email address, mobile phone number, city of residence | Provided by you at registration |
| Financial Data | JazzCash or EasyPaisa account number, bank account details, transaction history | Provided by you during deposit/withdrawal; generated through Platform use |
| Account & Gaming Data | Username, account balance, betting history, game session data, bonus usage | Generated through your use of the Platform |
| Technical Data | IP address, device type, browser, operating system, session duration | Collected automatically when you access the Platform |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Generated through your interactions with the 7x555 support team |
| Marketing Preferences | Opt-in/out status for promotional emails, SMS, and push notifications | Provided by you during registration or subsequently updated in account settings |
Where you choose not to provide data that is required for account registration or KYC verification, 7x555 may be unable to open or maintain your account or process withdrawal requests.
7x555 uses your personal data for the following purposes:
7x555 processes your personal data on one or more of the following legal bases:
7x555 does not sell your personal data. Your data may be shared with the following categories of recipients, strictly for the purposes described in this policy:
Financial data necessary to process deposits and withdrawals is shared with your chosen payment provider, including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and card processors (Visa/Mastercard network). These providers process data as data processors under contractual obligations.
Certain technical data (such as session identifiers and game transaction data) is shared with licensed game studio providers whose games you access through the 7x555 Platform. These studios operate under their own licensing requirements and data processing agreements with 7x555.
7x555 may disclose personal data to regulatory bodies, law enforcement agencies, or other authorities where required to do so by applicable law, court order, or regulatory direction — including reporting obligations under applicable anti-money laundering legislation.
In limited circumstances, personal data may be disclosed to legal advisors, auditors, or compliance consultants engaged by 7x555 in the course of their professional services, subject to appropriate confidentiality obligations.
In the event of a merger, acquisition, reorganisation, or sale of all or part of the 7x555 business, your personal data may be transferred to the acquiring entity as part of that transaction. 7x555 will provide reasonable notice of any such transfer and any changes to the data controller's identity.
The 7x555 Platform uses cookies and similar tracking technologies to operate certain platform features, analyse usage patterns, and improve the user experience. Cookies are small data files stored on your device when you visit the Platform.
Certain cookies are strictly necessary for the 7x555 Platform to function. These include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without preventing core platform functionality.
With your consent, 7x555 uses analytics cookies to understand how users interact with the Platform — which pages are most visited, where users encounter difficulties, and how navigation flows can be improved. This data is processed in aggregate and is not used to identify individual users.
Preference cookies remember your settings and choices on the Platform (such as display language and responsible gaming settings) so that you do not need to re-enter them on each visit.
You can manage cookie preferences through your browser settings. Blocking all cookies may affect the functionality of the 7x555 Platform, particularly features that require an active session such as account login and gameplay.
7x555 implements technical and organisational security measures designed to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, and destruction. These measures include:
While 7x555 takes reasonable steps to protect your data, no internet transmission or electronic storage system is completely secure. In the event of a data breach that poses a risk to your rights, 7x555 will notify affected users and relevant authorities in accordance with applicable legal obligations.
You also play a role in keeping your data secure. Use a strong, unique password for your 7x555 account and do not share your login credentials with anyone.
7x555 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. The following general retention principles apply:
After the applicable retention period, personal data is securely deleted or irreversibly anonymised.
As a 7x555 user, you have the following rights in relation to your personal data. To exercise any of these rights, contact the 7x555 support team via live chat or in writing at the address provided in Section 14.
The 7x555 Platform is strictly intended for individuals aged 21 and above. 7x555 does not knowingly collect personal data from individuals under the age of 21. Age verification is applied at the point of registration and is a mandatory step before account activation.
If 7x555 becomes aware that personal data has been collected from an individual who does not meet the minimum age requirement, that account will be closed immediately and all associated data will be deleted in accordance with our data retention procedures, subject to any regulatory reporting obligations triggered by the circumstances of the case.
If you believe that a minor has registered an account on 7x555, please contact the support team immediately via live chat so that appropriate action can be taken without delay.
The operation of the 7x555 Platform involves the use of technology infrastructure and third-party service providers that may be located in jurisdictions outside Pakistan. Where your personal data is transferred to recipients in other countries, 7x555 takes appropriate steps to ensure that such transfers are conducted in compliance with applicable data protection standards.
These steps may include: entering into data processing agreements with service providers that incorporate appropriate contractual clauses; relying on adequacy determinations; or implementing other lawful transfer mechanisms. Where personal data is transferred to game studio providers or payment processors located outside Pakistan, such transfers are covered by the contractual arrangements between 7x555 and those providers.
By using the 7x555 Platform, you acknowledge that your personal data may be transferred, stored, and processed outside your country of residence as described in this section.
7x555 will send you marketing communications — including promotional offers, bonus announcements, and platform news — only where you have opted in to receive such communications during registration or have subsequently updated your preferences to opt in. Marketing communications may be delivered by email, SMS, or in-platform notifications.
You may withdraw your consent to receive marketing communications at any time by updating your preferences in your 7x555 account settings. Opt-out requests are effective immediately and you will not receive further marketing communications of the type you have opted out of, though transactional communications related to your account (such as withdrawal confirmations and security alerts) will continue to be sent as they are necessary for account management.
7x555 does not send marketing communications to users who have activated responsible gaming tools such as self-exclusion or who have set deposit limits, in the categories covered by those tools. This is a platform commitment that goes beyond minimum requirements.
7x555 may update this Privacy Policy from time to time to reflect changes in our data practices, changes in applicable law, or improvements to how we explain our processing activities. The date of the most recent update is displayed at the top of this page.
Where changes to this Privacy Policy are material — meaning they significantly affect your rights or how your data is processed — 7x555 will notify registered users via the email address on file or through a prominent notice on the Platform, and will allow a reasonable period before the changes take effect.
Your continued use of the 7x555 Platform following the effective date of any updated Privacy Policy constitutes your acknowledgment of the changes. If you do not agree with the updated policy, you may close your account in accordance with the account closure procedure described in the Terms & Conditions.
If you have questions, concerns, or requests relating to this Privacy Policy or the way in which 7x555 processes your personal data, please get in touch through one of the following channels:
For formal data rights requests (access, erasure, portability, etc.), please include your full name, registered email address, and a description of your request. 7x555 may require identity verification before processing certain data rights requests to ensure that personal data is not disclosed or deleted at the request of an unauthorised person.
7x555 takes your data seriously. Now that you have reviewed our Privacy Policy, log in to your account to explore cricket betting, live casino, and 500+ slots — all powered by a platform you can trust with your personal information.
21+ only. By continuing you confirm acceptance of this Privacy Policy. Please gamble responsibly.
The 7x555 support team is available 24/7 to answer your questions about data processing, privacy rights, and account security. Also check the Terms & Conditions and FAQ pages for comprehensive platform information.